I think he'll use the videos to promote his academy and some of the techniques he uses. Thus giving you an idea of the things you learn there. The pieces he makes are similar to some of the items he was teaching his students on the Netflix series.
I'm sure he gets to make spectacular pieces like that for companies and uses his skill set and videos to promote all the things that he can do. And let's face it, he can make spectacular items out of chocolate.
If I made things like that, I'd be posting vids all the time.
How ingenious! He's shielding himself from the sun and creating power at the same time to make his fan move and help cool himself down. John assures me the panel would be light so I'm happy about that.